COGS OF INDUSTRY
Amazon and Twitter have teamed up on a shopping service allowing Tweeters to add items to their Amazon cart by hash-tagging #amazonbasket in response to a tweet containing a product link. The move is yet another recently launched service from Amazon, making shopping with them increasingly simple and instant.
LETTER FROM AMERICA
Kraft and General Mills are among many brands spicing up their packaged foods, in a strategic attempt to boost sales by tapping into consumers’ endorphin levels. As your body tries to fight off the heat of a chilli, it releases endorphins — the body’s natural painkillers — which also serve to leave you feeling good. American fast food outlets are all over the “Super Spice Me” trend too, believing, as GM do, that hotter foods “create a lot of loyalty”. How far will this chilli sensation go?
We are loving this super London-chic design for Toastits coffee outlet. Aesop’s identity for the start-up successfully captures the artisinal personality of the street venture. With cups this good, we can’t wait to get up to Camden Lock to try out those toasties!
SPOTLIGHT ON BIRDS EYE
Based on the insight that 52% of the nation regularly share images of their food, Birds Eye are bringing a world first to the UK; a social-commerce “Picture House” restaurant, where diners can waver their bill by posting a picture of their meal on Instagram, tagging the image with #BirdsEyeInspirations. The stunt – at Ice Tank in London’s Soho this week – is another move in a £16m strategy to increase the brand’s appeal to an adult audience. The restaurant will also be popping up in Leeds and Manchester next month.
Honda have launched H2O, a water brand designed to demonstrate the purity of the emissions from their new Honda FCX. The FCX is the world’s first mass produced car to run on compressed hydrogen instead of petrol, which means instead of fumes coming from the exhaust, it’s pure water. H2O is a clever way to ensure their sustainable innovations hit home with consumers, and we’re all for it, so long as the water in our bottles is from the lab, not the exhaust pipe.
NAME THAT BRAND
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