COGS OF INDUSTRY
Today everyone’s talking about the New York Times logo revamp. In a contracting print industry, NYT’s new mark subtly evolves the 150-year-old logo to include a digital play icon as a nod to the organisations’ shifting media output. A smart adjustment, or a bastardisation of classic typography? And does it really look like Angry Birds?
LETTER FROM AMERICA
Frozen meals: freshly captured goodness, or artificial and full of ‘nasties’? Consumers are increasingly believing the latter, so Stouffer’s are trying to bolster the category’s reputation with their latest ad to reverse a sales lag.
SPOTLIGHT ON RAPHA
Simon Mottram is founder of premium cycling brand Rapha. He built his brand on the belief that there was an community of passionate cyclists not content with leggings decorated in mid-90s Euro graphics; a group that desired a more classic, luxurious and emotional brand which understood their needs.
The brand’s success suggests he was right. Have a read of this article, to find out more about the stellar insight that Rapha owes its success to.
Ever spent a fortune on your card and been slightly disappointed that it’s not actually melting? Well, worry no longer as this is just one of many experimental new concepts for bank cards from Method (not that Method).
NAME THAT BRAND
And then, if you fancy the challenge, play the full game right here.