COGS OF INDUSTRY
Our world is experiencing Twitterfication; language is evolving to communicate the same message in fewer characters. It’s evident in the technology realm and popular culture, where words like “selfie”, “sexting” and “Brangelina” are now commonplace; “selfie” was even made Oxford Dictionary’s Word of the Year 2013. So it makes sense that brands are beginning to adopt these language tricks in campaigns. Expect to see a lot more phrases like Sprint’s “Framily”, and Müller’s “Müllerlicious” this coming year. We aren’t sure if it’s catchy, twee, or both?
LETTER FROM AMERICA
Coming up as direct competition for Starbucks, a new app (CUPS) offers monthly subscriptions for all-you-can-drink coffee, partnering with independent coffee stores across NYC. $45 a month will get you Americanos all-round, espresso subscriptions come at a premium of $85. Within the next few months, CUPS hopes to partner with a total of 200 coffee stores – roughly the amount of Starbucks branches you’ll find in Manhattan. Might this spell the end of Starbucks’ reign?
This code-breaking design for Siberian Wolf vodka mixes up what’s expected of a vodka bottle; its opaque bottle is a rare sight in spirits, and might shake up the vodka category. Not surprising then that it’s earned an award at the A’ Design Awards, a competition for both conceptual and fully realised design. Check out the other winners, one of which is Cola-Cola’s limited edition Vietnamese New Year pack, which we blogged about a few months back.
SPOTLIGHT ON PIZZA HUT
Pizza Hut has been crowned the most social youth brand in the UK – the result of an extensive ranking by social media agency Headstream. Pizza Hut’s activity and engagement via Facebook, Twitter and Google+ beat competition from E4, Starbucks and Pepsi Max – who all earned spots in the top 20 – but also from Apple, YouTube and Coca-Cola who, somewhat surprisingly, all appear lower down the ranking. Pizza Hut is proving itself to be an innovation focused brand, and recently unveiled an interactive concept for dine-in ordering.
Duke University’s Professor of Psychology and Behavioural Economics, Dan Ariely, is paying London a visit to speak about his influential work on Irrational Behaviour. A few bookworms in our London office have been taking an online course from Ariely on the subject and will be going along to his lecture on May 18th. If you’re in the city, and interested in behavioural economics, we urge you to pick up tickets!
NAME THAT BRAND
And then, if you fancy the challenge, play the full game right here.