Entering the competition

Who can enter?

The competition is open to students studying at universities and colleges in the UK and Republic of Ireland. We also welcome entries from recent graduates who graduated no earlier than January 2013.

Registration and entry is free.

What’s the closing date?

We’ve extended the deadline date. You’ll need to make sure your entry is uploaded by 12pm on Monday 3 March 2014

How do I enter?

Entries for Design In Sight 2014 are now closed.

What should my submission consist of?

  • A research summary (PDF, maximum 2 x A4 pages – portrait or landscape) detailing what you did and what you found out, including:
    • Who you spoke to and what method(s) you used
    • What your findings are, including a ‘one sentence hypothesis’ for your brand
    • How your findings/hypothesis influenced the design brief
  • A design brief (PDF, maximum 1 x A4 page – portrait or landscape), which will outline:
    • The situation for the brand (based on your findings)
    • The resultant design objectives
  • The re-imagined design for your chosen brand (PDF – portrait or landscape):
    • 1 x A3 of pack design(s) at lifesize (page size permitting)
    • 1 x A3 for each additional touchpoint (at least one of identity, brochure, advertising, digital or point of sale)

None of the pages should include your name or institution (we’re anonymously judging – we’ll add these on if exhibited as part of the shortlist) but just your entry number in the top right hand corner.

Can I send part of my submission by post?

Our submission process is via our website only. If you’re having problems, please email hello@designinsightcompetition.co.uk.

Can we enter as a team?

Yes. We accept a partnership of two students, as well as individual entrants. If you want to enter as a partnership, you should submit one registration and entry, specifying the second student name on the form.

What are the rules?

You’ll find the full Terms & Conditions for the competition here.

The competition process / key dates

What happens when?

  • 8 October 2013- website opens for registration
  • 28 February 2014 – submissions deadline
  • March 2014 – shortlisting and judging
  • 7 April 2014 – shortlist announced
  • 14 June 2014 – shortlist exhibition and awards evening

Where do I start

We realise the design research element of this competition might be a bit daunting at first – but don’t panic. Much more than just another design competition, we want the journey to be a great experience for you. We’ll be using our website, Facebook and Twitter to give you lots of hints and tips about design research and to help guide you through the process.

Some universities/colleges have also integrated the competition into the course, whereas some of you might be entering as an extra-curricular activity. Either way – you might want to let your tutor know you’re entering too.

What should I do when?

We suggest you work out a timeline to ensure you have enough time to work through all aspects of your project – just as we would here at The Big Picture when receiving a brief from our clients. Here’s our suggestion:

  • October – register and download the brief. Select a brand and start thinking about how you might research it
  • November – start planning your research
  • December/January – conduct your research, analyse your findings and write your design brief
  • January/February – create your design work
  • February – finalise your entry and submit before the deadline

The judging process and awards

Who’s judging the competition?

Our judging panel comprises many prolific names. As well as world-renowned design agencies such as Brand Opus and The Brand Union, we have figures from Unilever, GSK and Chivas Brothers.

Find out about the panel members here.

What happens if I make the shortlist?

You’ll be invited to our Awards Ceremony on 12 June 2014 at The Embassy Tea Gallery in central London, where you’ll meet your fellow award nominees and have an opportunity to network with judges and other industry professionals. You’ll also have your work exhibited as part of the evening and it may appear in press coverage about the competition.

What’s on offer to the winning entrant?

The overall winner will receive a £500 cash prize plus a month paid internship at leading design agency Brand Opus and another paid month here at The Big Picture. That’s two months which allow you to experience the creative process from both sides.

If you enter as a pair, you’ll share the £500 and one winner will join us here at The Big Picture and the other at Brand Opus. The runner up will receive £250.

Information for tutors

Can you keep me updated about the competition?

Sure, please add yourself to our newsletter here.

Do you have any posters/postcards for me to give to my students?

We sure do.  If you’d like some, please drop us an email.  In the meantime, you can download a poster to print out or email here.

Other stuff

There’s too much jargon in the world.  I need help.

Don’t panic – have a look at this fantastic glossary from AQR (the Association of Qualitative Researchers).  Looking through the words might even help spark a few ideas.

I’ve got a question but it isn’t answered here.

That’s fine! Either drop us an email hello@designinsightcompetition.co.uk (From Design Insight website) or better still, leave us a message on Facebook and we’ll post a reply to help others who might share the same question. If you’re pithy, you can Tweet us your question too.