A group of design researchers
working with some of the world’s biggest and best-known brands.
An international qualitative research agency based in London and New York, we’ve been researching design for some of the worlds biggest FMCG brands over the past 20 years. As researchers, we need both research expertise and a design eye in order to be world class design researchers.
We’re also required to understand the world of FMCG and the role design plays within this domain. FMCG (fast moving consumer goods) is a term that essentially encompasses all the brands you’d find in your local supermarket.
Unsurprisingly, these brands are some of the largest, and most successful in the world.
Over the years, our work has helped to inform the strategy behind the packaging, logos, visual brand identity and much, much more for countless FMCG brands – and has resulted in hundreds of successful launches over the years.