Design research is market research which has a specific design focus.

The type of work we do, can be broadly placed into three categories:

  • Researching a brand’s visual equities and brand values to inform a design brief
  • Exploring a series of packaging concepts for a brand to decide which is the best concept to work on moving forwards
  • Evaluating near-finished pack designs in order to see which one(s) meet the design brief, and recommend how to optimise

How do we do this?

Because we’re a qualitative agency, all our research is based on observing, interacting with, and talking to consumers. We do this to understand their behaviours, attitudes, and opinions towards brands and design. A brief overview of what we do, and how, is as follows:

We’ll talk to consumers

Screen Shot 2013-10-02 at 13.00.25

  • Either individually or in a group setting (known as a focus group)
  • In person and online

We’ll task consumers

Screen Shot 2013-10-02 at 13.04.38

  • To draw a brand or pack from memory
  • To create a collage to express how they feel about a brand or pack

We’ll observe consumers

Screen Shot 2013-10-02 at 13.14.32

  • We’ll study consumer behaviour towards, and interaction with, a brand or pack
  • This could be at a supermarket, or even in their own home!